Gilly Hicks On Product Marketing Collection ✦
The objective at Gilly Hicks was to create on-product marketing assets that could be utilized season after season, ensuring we keep brand identity consistent and cross-functionals can focus on other productive areas of the business.
I’ve gotten the chance to spearhead the total development of trims, packaging, and marketing tags across all product-facing categories within the brand. Below is a collection of designs I have made, each serving different purposes.
Brand Identity
Packaging Design
Marketing
Illustration
Logo Design
At Gilly Hicks, we have two different types of hangtags. Our rectangular hangtags contain four different types of product claims, while our circular hangtags contain one product claim or additional product information. The purpose of these hangtags is to shout about fabric attributes, while speaking to design details. These tags are attached to garment.
At Gilly Hicks, Jokertags are utilized for our active bottoms. Our Jokertags are categorized by fabrication franchises, and normally contain three to four product claims.
Most of our product tags would normally contain product claims, which are illustrated in the form of icons! These icons serve as an easy visual, ensuring that we can communicate the claims with the customer. These are the icons that I have designed, which have been used on a variety of products such a product tags, packaging, and marketing content!
Throughout my time at Gilly Hicks, I have been able to conceptualize and design a variety of packaging needs. From sock wrap packaging to bra-solutions, I have been able to experiment and explore with a variety of materials!
Images pulled from in-store
Credits —
Creative Marketing Directors — Katie Markus & Matthew Montgomery
Gilly Hicks Art Director — Jodie Murphy
Senior CAD / Graphics Supervisor — Amelia Gaudio
Global Sourcing Partners — Daniel White & McKenna McFadden
Copywriting — Marlowe Mavian & Alexia Cameron
Background Images provided by Unsplash, edited by me :-)
Let’s Keep in Touch ⟡
If you're interested in working together, please fill out this itty bitty form and tell me about your project scope/deliverables, timeline, and budget!
I specialize in branding D2C companies primarily for Gen Z/Millenials, but am also open to other projects such as merch design, music cover design (please), editorial posters, and more!
If you just want to say hello, that’s fine too! I’d love to hear from you.