Gilly Hicks Creative Direction Collection ✦
At the start of Holiday 2022, I was tasked to reimagine how we show up from a creative direction standpoint. Beforehand, visual boards were wordy, lacked personality, and didn’t strongly communicate big ideas. In Collaboration with my senior concept designer, we worked together to curate purposeful and bold layouts to evoke emotion and attitude into every slide. The images below showcased the intentional usage of typography, bold colorations, and carefully selected imagery to display our vision and ideas to senior leadership and our cross-functional partners.
Below are big-picture ideas, which in turn, influence our creative marketing partners on how to proceed with conceptualizing digital marketing campaigns.
Creative Direction
Typography
Editorial Design
Graphic Design
Branding
Credits —
Creative Marketing Directors — Katie Markus
Gilly Hicks Art Director — Jodie Murphy
Senior CAD / Graphics / Concept Supervisor — Amelia Gaudio
Gilly Hicks Design Team — Nari Cho, Chloe Rayner, Dara Broadous, Gabrielle Gwin, Isabella FIlmore, Anna Hall, Julia McGrath, Emily McNamara, Annabelle Schofield, Katie Keller, Noelle Campos, Christian Montiveros, Amelia Gaudio, Jodie Murphy.
Images and Visuals are pulled from a variety of sources. Used for creative purposes only.
Let’s Keep in Touch ⟡
If you're interested in working together, please fill out this itty bitty form and tell me about your project scope/deliverables, timeline, and budget!
I specialize in branding D2C companies primarily for Gen Z/Millenials, but am also open to other projects such as merch design, music cover design (please), editorial posters, and more!
If you just want to say hello, that’s fine too! I’d love to hear from you.