Gilly Hicks — Graphics and Print Collection ✦

MAY 2021 — CURRENT
When I joined the Gilly Hicks team in May 2021, I became the company’s first-ever dual-role position as graphic apparel and surface pattern designer. In this role, I switched between both departments to deliver trend-driven content and assisted department leads with design needs. In April 2022 I shifted to fully lead the graphics department where I focused on redesigning our trims, packaging, and product tags to align with our current active-lifestyle brand identity.

In October 2023 I expanded responsibility to oversee Hollister and Gilly Hicks on product marketing design, where I focused on the development of premium trims, packaging, and product tags for both brands across all categories of design.

All graphic, pattern, and trim elements are designed by me ⋆。°✩


Illustration
Surface Pattern Design
Packaging
Trim & Technique Exploration
Branding

At Gilly Hicks, we utilized different ways of elevating our brand mark through the use of 3D modeling. Using Adobe Illustrator, we explored different techniques, finishes, and materials. Developing in this way helps communicate our vision clearly to leadership and our suppliers.

Below are products I have had the pleasure of designing!
Keep scrolling down for a little pet surprise!

(unless you’re allergic to cats and dogs please proceed with caution ♡︎)

Let’s Keep in Touch ⟡

If you're interested in working together, please fill out this itty bitty form and tell me about your project scope/deliverables, timeline, and budget!

I specialize in branding D2C companies primarily for Gen Z/Millenials, but am also open to other projects such as merch design, music cover design (please), editorial posters, and more!

If you just want to say hello, that’s fine too! I’d love to hear from you.

Graphic Design

✦ Typography ✦ Visual Identity ✦ Packaging ✦ Branding ✦ Illustration ✦

Graphic Design ✦ Typography ✦ Visual Identity ✦ Packaging ✦ Branding ✦ Illustration ✦

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Gilly Hicks - Creative Direction Collection

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Gilly Hicks - Summer '23 Shapewear Collection