Gilly Hicks Shapewear Packaging ✦
Welcome to the world of shapewear redefined. Our goal was to make it more than just
a pretty box, but to provide a delightful experience that won’t be found with other shapewear brands. We want people to feel the softness of our garments, have an understanding of fit, and offer an extensive size range to ensure your best fit is chosen. We’ve integrated removable hooks into the packaging to allow more flexibility for
store associates to either hang or stack them in designated fixtures, and the packaging copy has been treated with SPOT UV for an added tactile effect.
This was a 6-month project filled with love and I had an absolute blast spearheading it from concept to production. A huge thank you to all product-facing departments for the team-up moment to bring this vision to life.
Unbox confidence, unwrap joy — because you deserve the best ♥
Get your shapewear while supplies last!
Brand Identity
Packaging Design
Creative Direction
Illustration
Logo Design
Credits —
Creative Marketing Directors — Katie Markus & Matthew Montgomery
Gilly Hicks Art Director — Jodie Murphy
Senior CAD / Graphics Supervisor — Amelia Gaudio
Intimates Apparel Designers — Emily McNamara, Katie Keller, Annabelle Schofield
Styling — Jessica Heisenhut
Product Photography — Molly Haring
Global Sourcing Partners — Daniel White & McKenna McFadden
Copywriting — Marlowe Mavian & Alexia Cameron
Retouchers - Anna Moorehead & Rachel Ott
Background Images provided by Unsplash, edited by me :-)
Let’s Keep in Touch ⟡
If you're interested in working together, please fill out this itty bitty form and tell me about your project scope/deliverables, timeline, and budget!
I specialize in branding D2C companies primarily for Gen Z/Millenials, but am also open to other projects such as merch design, music cover design (please), editorial posters, and more!
If you just want to say hello, that’s fine too! I’d love to hear from you.