Gilly Hicks Bra Solutions Packaging ✦
Gilly Hicks set out to offer bra-less solutions to customers who wanted to explore more of their style without a bra in the way. With the redesigning of this packaging, our focus was to ensure that our products were protected, visible, and functional. From a visual perspective, we’ve made the boxes uniform in height and width and coated the sides of the packaging with SPOT UV to give our logo a tonal effect.
Supplies are limited so get your own set today!
Brand Identity
Packaging Design
Creative Direction
Illustration
Credits —
Creative Marketing Directors — Katie Markus
Gilly Hicks Art Director — Jodie Murphy
Senior CAD / Graphics Supervisor — Amelia Gaudio
Intimates Apparel Designers — Emily McNamara, Katie Keller, Annabelle Schofield
Product Photography — Molly Haring
Global Sourcing Partners — Daniel White & McKenna McFadden
Copywriting — Marlowe Mavian & Alexia Cameron
Retouchers - Anna Moorehead & Rachel Ott
Background Images provided by Unsplash, edited by me :-)
Let’s Keep in Touch ⟡
If you're interested in working together, please fill out this itty bitty form and tell me about your project scope/deliverables, timeline, and budget!
I specialize in branding D2C companies primarily for Gen Z/Millenials, but am also open to other projects such as merch design, music cover design (please), editorial posters, and more!
If you just want to say hello, that’s fine too! I’d love to hear from you.