Gilly Hicks Underwear Packaging Rebrand ✦
When I led the Gilly Hicks graphics department in 2022, my first big project was to transform our previous plastic packaging into boxed packaging. I spearheaded it from concept to production, allowing me to create a product centered around quality and the customer experience.
With the rebrand, we explored unique box cutouts, wrapped plastic windows, and SPOT UV treatments to elevate the quality of packaging and be in line with the new brand identity.
Brand Identity
Packaging Design
Creative Direction
Illustration
Logo Design
Credits —
Creative Marketing Directors — Katie Markus & Matthew Montgomery
Gilly Hicks Art Director — Jodie Murphy
Senior CAD / Graphics Supervisor — Amelia Gaudio
Intimates Apparel Designers — Emily McNamara, Katie Keller, Annabelle Schofield
Product Photography — Molly Haring
Global Sourcing Partners — Daniel White & McKenna McFadden
Copywriting — Marlowe Mavian & Alexia Cameron
Background Images provided by Unsplash, edited by me :-)
Let’s Keep in Touch ⟡
If you're interested in working together, please fill out this itty bitty form and tell me about your project scope/deliverables, timeline, and budget!
I specialize in branding D2C companies primarily for Gen Z/Millenials, but am also open to other projects such as merch design, music cover design (please), editorial posters, and more!
If you just want to say hello, that’s fine too! I’d love to hear from you.